Entries from April 2008

April 30, 2008

Met to pay Google £42,000 to promote Anti-Terrorist Hotline

The Metropolitan Police (Met) has put aside £42,000 to promote their Anti-Terrorist Hotline through Google’s AdWords facility this year.
 
Google AdWords offers pay-per-click (PPC) advertising on its search pages, enabling advertisers to specify the words that will trigger their advert as well as the maximum amount they are willing to pay for each click on [...]